The Stawell Gift Case Study
McArthur/Ticketek & Stawell Gift - A case study.
The Stawell Gift is one of Australia’s most iconic sporting events. Every Easter weekend since 1878, the country’s finest athletes have converged on the small Western Victorian town of Stawell to compete for both the prestige of being crowned Stawell Gift Winner and the highly attractive prize money.
2025 was always going to a special ‘Gift’ as many of country’s current top athletes were competing. With sprint sensations Gout Gout, Lachlan Kennedy and Torrie Lewis all taking part, it was not
surprising the event broke recent attendance records with 12,512 race-watchers coming through the gates across the three days.
Since 2022, McArthur has partnered with Ticketek to make the Stawell Gift the best possible ticketingexperience for attendees. We also act as an extension of the Ticketek team by providing added valueactivities including travel and accommodation management, financial administration and overall teamwell-being.
Follow the link below to find out more about how we helped make sure one of Australia’s most iconic sporting events was a winner.
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