Case Study: Casey Council to Uniting AgeWell Workforce Transition in Victoria

Supporting Large-Scale Workforce Change in the Aged Care Sector

In 2022, Uniting AgeWell was funded to assume responsibility for client services previously delivered by the City of Casey in Victoria. This required a rapid and large-scale aged care recruitment campaign, covering both office-based professionals and frontline care staff.

To deliver a smooth handover, Uniting AgeWell engaged McArthur, a specialist in aged care recruitment in Victoria, to design and implement a tailored solution that addressed workforce gaps while ensuring continuity of client care.

Recruitment Challenges in Large-Scale Aged Care Transitions

The City of Casey handover created unique recruitment pressures, including:

• Urgent demand for permanent office-based roles such as Program Managers, Team Leaders and Intake Officers
• Recruitment of more than 70 frontline care staff during a period of COVID-related workforce shortages
• Supporting council employees impacted by redundancy while retaining their skills for the sector
• Delivering induction and onboarding programs under strict timeframes

McArthur’s Workforce Planning and Recruitment Model

McArthur applied a targeted approach to deliver permanent and frontline aged care staffing solutions across Victoria:

1. Candidate Engagement: Attended the Casey Council Expo to connect directly with affected staff and present clear employment pathways.
2. Onsite Registration Support: Assisted candidates with applications through streamlined registration sessions.
3. Targeted Recruitment Campaigns: Ran external campaigns via Seek and social media, securing applicants within two weeks.
4. Structured Induction Programs: Coordinated with Uniting AgeWell to ensure all recruits were service-ready.
5. Phased Workforce Rollout: Staggered the introduction of care staff to maintain consistent service quality.

Permanent and Frontline Recruitment Outcomes

By January 2025, McArthur had delivered a complete workforce solution for Uniting AgeWell, including:

• 18 permanent office-based positions filled across management, service coordination and customer service functions
• 75 frontline care staff recruited, including Personal Carers and Domestic Carers
• Continuity of client service delivery from the first day of transition
• Enhanced organisational reputation for Uniting AgeWell as an employer of choice in Victorian aged care sector

Recruitment Solutions Tailored for Aged Care Organisations

This case study highlights McArthur’s strength in permanent aged care recruitment and frontline staffing campaigns. Providers across Australia partner with McArthur because we deliver:

• Expertise in Victoria aged care recruitment across both office-based and frontline roles
• Proven ability to manage large-scale hiring campaigns during workforce shortages
• Tailored strategies for local government to aged care provider transitions
• A professional, supportive approach that ensures workforce stability and client continuity

Follow the link below to find out more about the process, our involvement and outcome for the transition of Casey Council Aged Care workers to Uniting AgeWell.