British & Irish Lions Tour Case Study: Large-Scale Event Recruitment Solutions Across Australia

Delivering Multi-Location Staffing in Sydney, Melbourne and Brisbane

When Intercruises partnered with McArthur for the 2025 British and Irish Lions Tour, they needed a recruitment partner capable of delivering large-scale, multi-location staffing solutions under tight deadlines. Spanning Queensland, Victoria, and New South Wales, the project required the rapid mobilisation of 77 experienced staff, covering 731 work hours across roles such as:

• Customer Service Assistants
• Welcome Hosts
• Directional and Guest Support Staff

McArthur deployed 77 experienced staff, covering more than 730 work hours across customer service, directional support and guest engagement roles. Our ability to draw on a deep network of job-ready candidates and manage recruitment logistics at speed ensured the event ran smoothly across Surfers Paradise, Melbourne CBD, and Sydney CBD.

Event Recruitment Challenges

The client required staffing with less than 48 hours’ notice in some locations, including Sydney. Each state presented unique challenges such as scheduling overlaps with major stadium events and navigating complex city layouts. McArthur’s local expertise and established casual workforce pool allowed us to meet 100% of staffing requirements, ensuring seamless delivery in high-traffic environments.

The McArthur Recruitment Advantage

With more than 55 years of recruitment expertise, McArthur applied proven large-scale staffing strategies in Australia. With offices across Australia, we provided on-the-ground recruitment support in every required state:

• Customer service assistants and guest support staff sourced and vetted for event readiness
• Industry Experience: Decades of staffing experience in event recruitment and customer service roles meant we could act quickly without compromising quality.
• Rapid mobilisation of staff for last-minute requirements in Sydney and Melbourne
• Local Knowledge: Familiarity with venues like Suncorp Stadium, the MCG, and Sydney’s CBD precincts gave our teams the confidence to deliver exceptional service.
• Seamless coordination across three states, underpinned by structured rostering and reporting

Results Delivered

The outcomes of our workforce partnership for the British & Irish Lions Tour included:

• 77 staff deployed across Sydney, Melbourne and Brisbane
• 731 total work hours delivered without service disruption
• 100% of shifts filled, including urgent requests with less than 48 hours’ notice
• Consistent, professional service that elevated the visitor experience

Why Employers Partner with McArthur

This case study demonstrates McArthur’s strength in delivering recruitment solutions for major events, government projects, and large-scale workforce requirements across Australia. Whether in Sydney, Melbourne, Brisbane, or regional centres, employers rely on us for:

• Multi-location recruitment expertise with national coverage
• Rapid mobilisation of staff to meet urgent or unexpected needs
• Skilled customer service assistants and guest support professionals
• Proven success in managing large-scale staffing in Australia

Follow the link below to find out more about how we helped tackle staffing needs across three states for one of international rugby's biggest events.